Tronic Presents Joey Beltram!! Sat 25th August '07@ Custard Factory, Birmingham Tronic is proud to present the summer party to end all summer parties. After bringing Birmingham some of the World’s top djs including Mr C and Dave Angel, Tronic have stepped up a gear to provide you with the best line up money can buy in a venue to fit the occasion. Birmingham’s Custard Factory will provide the base for four rooms of the best cutting edge electronic dance music hosted by some of the biggest names in the global dance scene. The formidable House of God, who boast the accolade of the longest running night in the Midland’s, will bring the four to the floor in a specially constructed marquee with legend Joey Beltram topping the bill. Joey Beltram has been an influential force in the heart of the techno, house scene, pioneering tracks from the early 90s (Energy Flash) to the sounds of today (Orch7). Joey has released a colossal amount of mind-blowing classics reshaping the techno scene around the world. Alongside him features UK stalwart Trevor Rockliffe, a world renowned DJ and Producer of the highest calibre. There are few around with his versatility and pure feel for the funk and he is regarded as a leading light by the likes of Carl Cox, Slam and Laurent Garnier to name a few.. Stupid Underground, who have sold out their last two events, will be bringing their 2nd birthday celebrations to room 2 with breaks to make your body shake. First up on the bill the mighty Soul Of Man appear fresh from releasing a double cd of their own classic tracks on Finger Lickin records. The duo have toured the world and continue to mesmerise fans with their blend of party fuelled dance floor breaks. Second up, Elite Force often credited for being a lynchpin in developing the tech-funk genre has had an amazing few years with a string of highly acclaimed releases supported by the likes of James Zabiela, Plump DJ’s, Meat Katie and Damien Lazarus. Finally topping off the string of Finger Lickin’ artists comes Slyde. This duo have remixed big hitters De La Soul and Naughty By Nature and have supported Kylie Minogue on her fever tour. Room 3 sees Deuce join forces with Serendipity with an array of electrified house sessions. Deuce have been associated with Manumission 2 years in a row whilst for the up and coming bedroom djs among you, Serendipity will assess any tracks you bring with you on the night and, if they’re up to scratch, you could be hearing your track at a future event! As if all that wasn’t enough, Eclipse will be bringing the Drum and base element to the night on the balcony with a feast of turntable talent with vocals supplied by D-Coy TRONIC is a fusion of djs, producers, promoters and party goers like you and, between us, we have been making shapes for the last 2 decades attending parties and festivals around the world. Now it's our turn to bring to you the best of our experiences selecting the most groundbreaking DJ's and artists and unloading them right here in Birmingham. TRONIC BANK HOLIDAY SATURDAY 25TH AUGUST 2007 10 pm – 6 am THE CUSTARD FACTORY GIBB STREET DIGBETH BIRMINGHAM Pool/Marquee hosted by House Of God Joey Beltram (Stx records/Nyc) Trevor Rockliffe (Mentor Records) Sir Real (House of God/Krack-tronik Records) Anton Debiage (Tronic) Harvey Lane (House Of God/Veto) Factory Club - Stupid Underground’s 2nd birthday bash Soul Of Man (Finger Lickin’ Records) Elite Force Slyde (Finger Lickin’ Records) Get Carter (Stupid Underground) The Kitchen – Deuce vs Serendipity Chad Parker Mogs Joe Hughes George Kafetzis Andy LJ The Balcony – Eclipse Soundsystem DJ Kubez DJ Rusty DJ Twigz Vocals by D-Coy Tickets £16 from http://www.theticketsellers.co.uk/buyticket.php?10002625 debit/credit card purchases 08707 544445 Ticket Outlets Jibbering Records, Moseley, Birmingham 0121 449 4551 Swordfish Records, Temple Row, City Centre, Birmingham 0121 633 4859 Old Skool Daze, Selly Oak, Birmingham 0121 472 0777 Info 07789 278287 0121 693 6333 www.myspace.com/clubtronic
Joey Beltram talks to the Night Times ahead of his forthcoming Birmingham appearance As a graffiti artist in your youth, how come you got into techno rather than making the obvious move into hiphop music? Where I came from Graffiti didnt mean hiphop. A lot of the writers I wrote with listened to rock and others listened to hiphop. I grew up listening to everything and sort of got more into House music and clubs in the mid 80's. What affect do you think your time in Europe had on your music? Not much on my music itself, but it was inspiring to see such a massive scene, compared to the ever shrinking underground back in NY. Techno seems to be getting progressively minimal - do you think this trend is going to continue? Minimal isn't anything new. Everything moves in cycles and the newcomers think its groundbreaking. You've worked with lots of well respected techno labels in the USA and Europe- what differences are there in the label culture on each side of the Atlantic? In the early days I was always a little frustrated that the US labels didnt care about the presentations. It was always plain white sleeves and cheap one color, type set labels. In europe they were doing nice sleeves and getting creative with the layouts. Most US labels at that time were so cheap about the whole process. As a label owner yourself, how do you feel about the digital revolution that is changing the way we buy music? I think its a bit sad but its a reality. As a label you just goto to adapt to that type of market. What's your process for creating a new tune? As a DJ, I'm so frustrated that the kind of music I like is so hard to find. So I just make what I would really hope to find in a shop. I make tunes for me to spin and if other people want them, at some point I release them. Do you still use a lot of musical hardware such as synths or are you mainly computer based nowerdays? These days, mostly computer based. What is the one piece of equipment you would want to hold on to, if you had to choose just one? MPC-3000 Which artists are providing lots of tracks for your DJ sets at the moment? Joey Beltram. What are you working on at the moment, muscially? Been slowly working on an LP on and off for the last two years.
